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May 2024 marked the first-ever Gondola Sports Summit, a two-day conference featuring some of the best and brightest professionals in the sports creative industry. Through Fresh Tape Media, I had the opportunity to manage Gondola’s socials (Instagram and X) during the event. Scroll for more details!
Content Planning
Prior to the event, I created a 48-hour posting schedule accounting both for content requests from Gondola management and for spontaneous moments throughout the conference. For one of the content requests, sponsor shout-outs, I created the template below in alignment with Gondola’s branding.
During the summit, I coordinated with our photographer to streamline the process of posting content in near real-time, finishing each post with copy and tags.
Execution
42 feed posts
112 stories (23 original, 89 shared)
154 followers gained
206 sent messages (includes replies and reshares of stories)
X
26 feed posts
24 replies to posts mentioning @ongondola
13 reposts of posts mentioning @ongondola
57 followers gained
Community Management
In between writing copy and hitting post, I had the privilege of engaging with Gondola’s dedicated community on social media. I replied to comments (lots of them!) and DMs, adopting Gondola’s light-hearted & friendly tone. Post-conference, I compiled some of the best feedback (pictured below) to pass along to Gondola’s management team.
