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As Social Media Manager, I established and modified Fresh Tape Media's social media strategy to align with higher-level company objectives set by the Creative Director. My primary functions consisted of: leading weekly social team meetings and monthly analytics recaps; approving, copywriting for, and scheduling content made by the Social Content Creator; and assisting the production team with copy and ideation for client pitch decks.
I also managed the social accounts of Fresh Tape's two social media clients: Arrowhead CO and Women in Sports Tech.
Long-form LinkedIn Content
Project Recaps
For Fresh Tape Media, LinkedIn is the ideal platform for both showcasing the company’s production portfolio and establishing its industry knowledge. I aimed to accomplish both objectives through a series of project recaps, each of which included an overview and behind-the-scenes of the production process.
Team Member Q&A
Though the FTM team is small, each member is full of unique insights, expertise, and personality! To capture it all, I launched a text-only Q&A series. I asked several team members to answer the same question, then recorded and copy-edited their responses to be shared on LinkedIn.
Arrowhead
12 Days of Arrowhead
Campaign
Gratitude Month Reels
Women in Sports Technology
