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I currently create and distribute content for B2B software company ProductPlan. I support demand generation campaigns with content including: ad creatives and ad copy, email creatives and copy, organic social media graphics, webinar slide decks and landing pages, and blog posts.
I also focus on sales enablement by producing slide decks and downloadable assets such as case studies and feature guides.
Campaigns
The 2025 State of Product Management Report
ProductPlan publishes an annual State of Product Management Report summarizing data collected from survey research in the months prior. I managed the 2025 report production by coordinating with our writer/data analyst, defining timelines, and conducting our survey research.
Then, the fun part: I copyedited and designed the final report. It now has over 500 downloads!
Our team also produced a corresponding 2025 State of Product Management Webinar, for which I created LinkedIn campaign ads to drive registration, a webinar landing page, email campaign copy, and the webinar deck. We achieved over 600 registrants and around 200 attendees.
2025 Winter Product Release
The Winter Release encompasses all the new features and planned improvements to the ProductPlan platform in Q1. Teaming up with our product and sales departments, I created go-to-market content with variations for customers and prospects.
For this campaign, intentional messaging was key. Some features – such as the AI use cases – were innovative, while others were long-awaited based on customer feedback. I helped craft messaging and copy accordingly, demonstrating the value of new features and building excitement for more routine updates.
“The Role of AI in Product Management” Webinar
The goal of “The Role of AI in Product Management” webinar was to demonstrate ProductPlan’s expertise on an emergent topic within the industry. To aid this campaign’s success, I created a series of ad creatives for LinkedIn (three of which are displayed here), including the ads’ descriptive copy and headlines. I wrote copy for emails in this campaign’s workflow.
We achieved nearly 500 webinar registrations from combined email and paid social efforts.
